My Creative Journey



Hi all! My name is Meital Shushan, and I'm an Israeli graphic designer and illustrator living in Tel Aviv. For the past 10 years I’ve owned my studio - SoBetty (Betty is my nickname!)

My main work was designing for lifestyle and fashion companies, but in the past year I felt an urge for a change . 

I sat down and faced some harsh truths:
I'm getting by and saying yes to every job offer I get
I'm operating out of lack (mostly lack of money)
I'm not pursuing my passion



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I decided to embark on a new bad-ass creative path,
and this is what I found to be essential so far:

Being persistent 

Learning new skills

Knowing my strengths

Doing what I love

Going after what I want (I'm not sure I fully figured this one out yet)

Not waiting for anything or anyone

Creating the change inward and outward

Facing my fears

Getting out of my comfort zone

Finding my own voice and speaking out

Reviving this blog is one of the steps that I'm taking along the way. 
This time, more personal, more verbal, and much more vulnerable.


This is my creative journey - Come with love馃挍


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讛讬讜砖! 讗讝 讗谞讬 诪讬讟诇, 诪注爪讘转 讙专驻讬转 讜诪讗讬讬专转 注爪诪讗讬转 讻讘专 注讜讚 诪注讟 注砖讜专 (讛讻讬 诪专讬诪讛 诇注爪诪讬!) 
SoBetty - 讘讟讬 讛讜讗 讻讬谞讜讬 讛讞讬讘讛 砖诇讬.
讛注讘讜讚讛 砖诇讬 讛转专讻讝讛 讘注讬拽专 讘诪转谉 砖讬专讜转讬诐 诇讞讘专讜转 讘转讞讜诐 诇讬讬驻住讟讬讬诇 讜讗讜驻谞讛. 
讗讘诇 讘砖谞讛 讛讗讞专讜谞讛 讛转讞讬诇 诇讚讙讚讙 讘讬 专爪讜谉 诇砖讬谞讜讬

讙讬诇讬转讬 讻诪讛 讗诪讬转讜转 诪讙讘讬诇讜转 砖谞讬讛诇讜 讗讜转讬 讜讗转 讛注砖讬讬讛 砖诇讬:
讗谞讬 诪转拽讬讬诪转 讜诪转驻专谞住转 讗讘诇 讘拽讜砖讬
讗谞讬 讗讜诪专转 讻谉 诇讻诇 注讘讜讚讛 砖诪讜爪注转 诇讬
讗谞讬 诪讜谞注转 诪讞讜住专(讘注讬拽专 讞讜住专 砖诇 讻住祝)
讞住专讛 诇讬 转砖讜拽讛 诇注砖讬讬讛

讗讝 讛讞诇讟转讬 诇爪讗转 诇诪住注 讗讬砖讬 讬爪讬专转讬 讜讻谉 
讜讗谞讬 讘注讬爪讜诪讜 砖诇 转讛诇讬讱 砖讘讜 讛注住拽 砖诇讬 注讜讘专 诪转讬讞转 驻谞讬诐, 砖讬谞讜讬 讜诪讬拽讜讚 (诪讘讜专讱 讜讻讛 讛讻专讞讬). 

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诪讛 讙讬诇讬转讬 注讚 讻讛:
诇讛转诪讬讚 诇讛转诪讬讚 讜讗讝 讻砖诇讗 诪诪砖 讘讗 诇讬 - 诇讛转诪讬讚!
诇讞拽讜专 讜诇诇诪讜讚 讻诇讬诐 讜诪讬讜诪谞讬讜转 讞讚砖讜转
诇讛讘讬谉 诪讛 讛讞讜讝拽讜转 砖诇讬 
诇注砖讜转 诪讛 砖讗谞讬 讛讻讬 讗讜讛讘转 
诇讬讬爪专 诇注爪诪讬 讗转 住讜讙 讛注讘讜讚讛 砖讗谞讬 专讜爪讛 讜诇讚讞讜祝 诇砖诐 
诇讛谞讬注 讗转 讛砖讬谞讜讬 诪驻谞讬诐 讜诪讘讞讜抓
诇讛转诪讜讚讚 注诐 讛驻讞讚讬诐 讜诪讛 砖诪讙讬注 讘讚专讱
诇爪讗转 诪讗讬讝讜专 讛谞讜讞讜转
诇诪爪讜讗 讗转 讛拽讜诇 砖诇讬 讜诇讗 诇讛转讘讬讬砖 诇讛砖诪讬注 讗讜转讜 

讛讞讬讬讗转 讛讘诇讜讙 讛讝讛 讛讜讗 讗讞讚 诪讛爪注讚讬诐 砖诇讬 讛讞讜爪讛- 讛驻注诐 讛讜讗 讬讜转专 讗讬砖讬, 诪转讜诪诇诇 讜驻讙讬注
讘讜讗讜 讘讗讛讘讛 馃挍