My Creative Journey

Hi all! My name is Meital Shushan, and I'm an Israeli graphic designer and illustrator living in Tel Aviv. For the past 10 years I’ve owned my studio - SoBetty (Betty is my nickname!)

My main work was designing for lifestyle and fashion companies, but in the past year I felt an urge for a change . 

I sat down and faced some harsh truths:
I'm getting by and saying yes to every job offer I get
I'm operating out of lack (mostly lack of money)
I'm not pursuing my passion


I decided to embark on a new bad-ass creative path,
and this is what I found to be essential so far:

Being persistent 

Learning new skills

Knowing my strengths

Doing what I love

Going after what I want (I'm not sure I fully figured this one out yet)

Not waiting for anything or anyone

Creating the change inward and outward

Facing my fears

Getting out of my comfort zone

Finding my own voice and speaking out

Reviving this blog is one of the steps that I'm taking along the way. 
This time, more personal, more verbal, and much more vulnerable.

This is my creative journey - Come with love๐Ÿ’›


ื”ื™ื•ืฉ! ืื– ืื ื™ ืžื™ื˜ืœ, ืžืขืฆื‘ืช ื’ืจืคื™ืช ื•ืžืื™ื™ืจืช ืขืฆืžืื™ืช ื›ื‘ืจ ืขื•ื“ ืžืขื˜ ืขืฉื•ืจ (ื”ื›ื™ ืžืจื™ืžื” ืœืขืฆืžื™!) 
SoBetty - ื‘ื˜ื™ ื”ื•ื ื›ื™ื ื•ื™ ื”ื—ื™ื‘ื” ืฉืœื™.
ื”ืขื‘ื•ื“ื” ืฉืœื™ ื”ืชืจื›ื–ื” ื‘ืขื™ืงืจ ื‘ืžืชืŸ ืฉื™ืจื•ืชื™ื ืœื—ื‘ืจื•ืช ื‘ืชื—ื•ื ืœื™ื™ืคืกื˜ื™ื™ืœ ื•ืื•ืคื ื”. 
ืื‘ืœ ื‘ืฉื ื” ื”ืื—ืจื•ื ื” ื”ืชื—ื™ืœ ืœื“ื’ื“ื’ ื‘ื™ ืจืฆื•ืŸ ืœืฉื™ื ื•ื™

ื’ื™ืœื™ืชื™ ื›ืžื” ืืžื™ืชื•ืช ืžื’ื‘ื™ืœื•ืช ืฉื ื™ื”ืœื• ืื•ืชื™ ื•ืืช ื”ืขืฉื™ื™ื” ืฉืœื™:
ืื ื™ ืžืชืงื™ื™ืžืช ื•ืžืชืคืจื ืกืช ืื‘ืœ ื‘ืงื•ืฉื™
ืื ื™ ืื•ืžืจืช ื›ืŸ ืœื›ืœ ืขื‘ื•ื“ื” ืฉืžื•ืฆืขืช ืœื™
ืื ื™ ืžื•ื ืขืช ืžื—ื•ืกืจ(ื‘ืขื™ืงืจ ื—ื•ืกืจ ืฉืœ ื›ืกืฃ)
ื—ืกืจื” ืœื™ ืชืฉื•ืงื” ืœืขืฉื™ื™ื”

ืื– ื”ื—ืœื˜ืชื™ ืœืฆืืช ืœืžืกืข ืื™ืฉื™ ื™ืฆื™ืจืชื™ ื•ื›ืŸ 
ื•ืื ื™ ื‘ืขื™ืฆื•ืžื• ืฉืœ ืชื”ืœื™ืš ืฉื‘ื• ื”ืขืกืง ืฉืœื™ ืขื•ื‘ืจ ืžืชื™ื—ืช ืคื ื™ื, ืฉื™ื ื•ื™ ื•ืžื™ืงื•ื“ (ืžื‘ื•ืจืš ื•ื›ื” ื”ื›ืจื—ื™). 

ืžื” ื’ื™ืœื™ืชื™ ืขื“ ื›ื”:
ืœื”ืชืžื™ื“ ืœื”ืชืžื™ื“ ื•ืื– ื›ืฉืœื ืžืžืฉ ื‘ื ืœื™ - ืœื”ืชืžื™ื“!
ืœื—ืงื•ืจ ื•ืœืœืžื•ื“ ื›ืœื™ื ื•ืžื™ื•ืžื ื™ื•ืช ื—ื“ืฉื•ืช
ืœื”ื‘ื™ืŸ ืžื” ื”ื—ื•ื–ืงื•ืช ืฉืœื™ 
ืœืขืฉื•ืช ืžื” ืฉืื ื™ ื”ื›ื™ ืื•ื”ื‘ืช 
ืœื™ื™ืฆืจ ืœืขืฆืžื™ ืืช ืกื•ื’ ื”ืขื‘ื•ื“ื” ืฉืื ื™ ืจื•ืฆื” ื•ืœื“ื—ื•ืฃ ืœืฉื 
ืœื”ื ื™ืข ืืช ื”ืฉื™ื ื•ื™ ืžืคื ื™ื ื•ืžื‘ื—ื•ืฅ
ืœื”ืชืžื•ื“ื“ ืขื ื”ืคื—ื“ื™ื ื•ืžื” ืฉืžื’ื™ืข ื‘ื“ืจืš
ืœืฆืืช ืžืื™ื–ื•ืจ ื”ื ื•ื—ื•ืช
ืœืžืฆื•ื ืืช ื”ืงื•ืœ ืฉืœื™ ื•ืœื ืœื”ืชื‘ื™ื™ืฉ ืœื”ืฉืžื™ืข ืื•ืชื• 

ื”ื—ื™ื™ืืช ื”ื‘ืœื•ื’ ื”ื–ื” ื”ื•ื ืื—ื“ ืžื”ืฆืขื“ื™ื ืฉืœื™ ื”ื—ื•ืฆื”- ื”ืคืขื ื”ื•ื ื™ื•ืชืจ ืื™ืฉื™, ืžืชื•ืžืœืœ ื•ืคื’ื™ืข
ื‘ื•ืื• ื‘ืื”ื‘ื” ๐Ÿ’›

ืื™ืŸ ืชื’ื•ื‘ื•ืช: